E-COMMERCE PRODUCT LIST PAGE

I had an opportunity to optimize and redesign a list page through gathering user data and conducting usability studies. Heat maps, scroll data, page flows, and other forms of data were used to make data-driven-decisions. Analyzing user studies helped to validate and disprove some assumptions.


Surface configurator
Cart and checkout
Answer Desk
image of frog
adobe elements in store app
Astrojump
Navigation
Answer Desk
Microsoft account
Homepage exploration
Enhanced landing pages
Answer Desk
Signature experience
Bed Bath and Beyond
The Curious Kid
Vizio
Back to school
List page
Vector artwork